Audience

Toy World can be accessed via print, website, daily email newsflash service and key social media tools such as LinkedIn, Twitter, Facebook. However people choose to keep themselves informed, Toy World has it covered.

PRINT CIRCULATION
The Toy World database has been painstakingly researched to provide an up-to-date, quality circulation with zero wastage or duplication.

The backbone of Toy World’s circulation is its retail component. Toy World reaches every significant buyer of toys in the UK, including all the key personnel at the major multiple accounts, wholesalers, department stores, mail order companies and online retailers, together with the widest possible selection of independent toy retailers, plus other independent traders which sell toys as part of their product mix (including independent gift and nursery shops).

Toy World also reaches the key players at every toy supplier, as well as representatives from industry bodies, media organisations and other companies which have a commercial interest in the toy industry. The Toy World circulation encompasses every licensing company which offers children’s properties, as well as all licensees which operate in the kids market in the UK. In short, anyone in the UK who has a legitimate interest in the world of toys receives Toy World, along with a selection of major toy suppliers and retailers operating in the global market.

Extra issues are printed and circulated at all relevant trade shows including Toy Fair, Brand Licensing and the Nuremberg Toy Fair.

A full digital edition of Toy World is uploaded to the website every month. This further increases the readership, particularly in overseas markets.

ONLINE
Excellent online communication is a vital component in the success of a 21st century B2B organisation. The ability to disseminate information on a regular basis to its readership has revolutionised trade magazines, and has ensured their pivotal role in trade communication remains undiminished.

Toy World’s online and social media presence reflects the importance of these channels of communication, whilst ensuring that the level of coverage complements its print edition, rather than detracts from it.

The Toy World Daily Newsflash service keeps the trade up-to-date with the most important developments from the world of toys, while the Friday Blog has become arguable the widest -read weekly online column on any toy or licensing website anywhere in the world..

Advertising opportunities on the website and Daily Newsflash service are strictly limited to ensure maximum visibility and impact for advertisers, and a rewarding, commercially-balanced experience for its readers.

There are several key advertisement positions; each of these ads appears on every page of the website, and on every daily newsflash.

RECRUITMENT ADS ONLINE
The website also incorporates an online recruitment section, offering companies the opportunity to highlight their latest vacancies to the widest possible cross-section of potential applicants in a highly cost-effective way.

For only £195, the vacancy will be featured on the home page of the website, every daily newsflash and the dedicated recruitment page for one month.