Geoff Parker has retired after working in the toy industry for over 44 years.

Geoff with his granddaughter Emily.

Formerly a sales agent at Kidicraft, Geoff branched out on his own to form the successful GP Agencies after the acquisition of Fisher Price by Mattel saw the structure of the sales force change.

Geoff has represented many companies in the South and South East over the years, and has barely missed a toy fair. His brother Gordon contacted Toy World in response to all of the hard work Geoff has put into the industry with big brands, as well the dedication he has shown toward independent retailers throughout his career.

Geoff decided to retire this year after the sales responsibility for Drumond Park moved to Tomy.

Gordon said: “Geoff is not a man who likes a ‘song and dance’ but just gets on with the work in hand. I didn’t want his retirement to go unnoticed. I know he will be thrilled to be recognised for the years he has put in.”