Welcome to Toy World’s special preview supplement for the Spring Fair International 2016. We hope it will help you to plan your trip to the show and give you a few ideas about who you should visit at the event.
It’s all change at Spring Fair this year, as the children’s gifts, toy and gadgets offering will be moving to a new location. Having resided in Hall 3 for a number of years, 2016 will see the category move back to Hall 5, where it will be located alongside a broad selection of general giftware exhibitors. This move has been welcomed by many exhibitors, who feel that it gives them the opportunity to showcase their product to the broadest possible cross-section of buyers.
Indeed, retailers attending the show benefit from cross-over buying opportunities from numerous different product categories. In addition to toys and gifts, the show also houses the UK’s largest presentation of greetings cards, gift-wrap and stationery products in Hall 3. The same hall is home to The Party Show, the only dedicated party show in the UK, featuring exhibitors who offer product for all the main party occasions, from Halloween to Christmas.
This year also sees the introduction of The Wish List at www.springfair.com, a year-round product sourcing platform. The new Wish List functionality gives buyers the opportunity to save and print ‘shopping lists’ of their favourite items from a comprehensive database of Spring Fair exhibitors’ products. The search and select mechanism also provides valuable insight into trends, as the hottest products rise through the ranks and make it on to an increasing number of wish lists via thousands of unique users.
Spring Fair portfolio director Nick Davison commented: “This is my first year at the helm of Spring Fair, having spent the past few years developing sister shows Autumn Fair and Glee, and I’m incredibly excited about the 2016 exhibition. Consultation with our customers revealed the need for certain modifications to the hall layout and access points to improve footfall, so we’ve implemented a raft of new changes to meet those requirements in 2016. I am committed to delivering the best possible event for all our customers.”
The Toy World team will once again be attending Spring Fair, and we look forward to seeing as many of you as possible during the show. In the meantime, enjoy our in-depth preview of the event and for further information or to register to attend, you can visit www.springfair.com