Licensing News

Channel 5’s Milkshake! to air Thomas & Friends seven days a week

Published on: January 10th, 2018

The programme is now available to watch weekdays at 6:50am and weekends from 7am.

Series 21, the latest series which launched last year, sees Thomas and his fellow engines embark on lots of exciting journeys. In 2017, Thomas & Friends reached a total of 4.8m viewers, including 1.4m kids on Milkshake!. It was also the pre-school programming block’s best year for share among kids aged 4-15 years-old, up 16% year on year.

Wendy Hill, director of brand activation at Mattel UK, commented: “We are delighted that Thomas & Friends fans can now tune into the show seven days a week and that it continues to remain a popular hit for pre-schoolers.”

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