The partnership will see a range of cards, gift packaging and party products for the property.
2017 celebrates the 35th Anniversary of Care Bears.
The card range includes age specific cards, non-age specific cards, relations including daughter, granddaughter, niece and sister all with a glitter finish. For gift packaging, Gemma is offering a Care Bears one sheet of wrap, one tag and a card in a handy birthday pack, as well as individually sold packs of two sheets of wrap and tags, large gift bags and roll wrap available in both two and four metres. The party range includes invitations, plates, cups, napkins, banners, balloons and loot bags.
Thalia Clare, licensing manager at Gemma International, explains the appeal of the Care Bears: “Cute bears never fail to put a smile on your face, and Care Bears are no exception. It’s a delightful brand with wholesome values that parents are happy to buy for their children, it is a natural addition to the Gemma licensed portfolio.”
Roubina Minassian, director of international licensing for American Greetings Entertainment – the intellectual property and outbound licensing division of American Greetings, said: “We are excited to work with the excellent team at Gemma International to create products Care Bears fans can use in their celebrations throughout the year. Care Bears are about sharing, caring and expressing feelings and the new line of party ware from Gemma will help us do just that.”
The range of Care Bears product from Gemma will be available for delivery from August 2017.