Licensing News

Jazwares named master toy partner for Sony’s Hotel Transylvania 3

Published on: October 4th, 2017

Sony Pictures Consumer Products has announced Jazwares will develop a Hotel Transylvania toy-line.

The Jazwares toy-line, based on new and classic characters from the franchise, will hit shelves in the summer of 2018 leading up to the release of Sony Pictures Animation’s Hotel Transylvania 3.

Publishers Simon & Schuster Children’s Group, Papercutz Comics and Bendon Publishing have also been named as official licensees, and will create a range of books inspired by the film franchise and new television series. Both the toy and publishing categories will anchor the global licensing programme, which will have comprehensive cross category representation.

The Hotel Transylvania universe is continually expanding. A new computer-animated short, Puppy, directed by Hotel Transylvania’s Genndy Tartakovsky, and featuring many of Hotel Transylvania’s dynamic characters, debuted in July 2017 in theaters worldwide before The Emoji Movie. The film adventure will continue next summer with the July 2018 release of Hotel Transylvania 3.

The franchise has recently expanded to television with an all-new animated TV series which is being produced by Nelvana and Sony Pictures Animation. Premiering on Disney Channel in June 2017, the series delivered a strong performance in its opening week, ranking as the No. 1 TV telecast in its time period across major youth Kids 2-11, Kids 6-11 and Tweens 9-14 demographics.

Jamie Stevens, executive vice president of worldwide consumer products and licensing, commented: “Our consumer products strategy aligns perfectly with our content strategy, which is to bring the Hotel Transylvania world to life 365 days a year. We look forward to working with Jazwares, Simon & Schuster, Papercutz Comics, and Bendon Publishing to create innovative products that kids and families will love year-round.”

Laura Zebersky, chief commercial officer, Jazwares, added: “Hotel Transylvania continues to define family fun in a fresh, diverse and hilarious way. We couldn’t ask for a better fit with the creative thinking at Jazwares and we are extremely excited to introduce, in 2018, the first ever toy line for Hotel Transylvania fans.”

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