Best-in-class partners recognised across a range of categories.
Mattel won Licensee of the Year at the WBCP EMEA 2017 European Licensing Summit in recognition of its dedication to creating retail specific consumer offerings across a range of properties, including Batman v Superman: Dawn of Justice and DC Super Hero Girls, and its role in developing a joint framework that has ensured commercial growth and the positive extension of the long-standing partnership with WBCP.
For the second year running Primark was named WBCP EMEA’s Retailer of the Year. Primark was praised for delivering powerful customer engagement programmes for Batman v Superman: Dawn of Justice and year round activations for the Harry Potter franchise, in addition to phenomenal year on year growth.
New for 2017, WBCP EMEA added the Promotion of the Year category to recognise the creativity and energy of its promotional partners. The inaugural award was presented to Turkish Airlines for its Batman v Superman: Dawn of Justice campaign. With activations across 45 markets and multiple platforms, the Metropolis to Gotham adverts, which featured talent from the theatrical film, were watched by over 60 million fans online – setting a new benchmark for promotional partnerships at Warner Bros.
Julian Moon, senior vice president, Warner Bros. Consumer Products EMEA commented: “All of our partners play a vital role in delivering our world-class brand licensing programmes. Our 2017 winners displayed a willingness to push boundaries both in terms of product innovation and the way that these products were marketed to consumers. These annual awards are a great opportunity to thank them for the value that they add to our business.”