Respected licensing industry figure will support continuing company growth.
Media services company Larkshead Media has announced the appointment of Melanie Humberstone-Garley as special consultant. In her new role, Melanie will focus on licensing opportunities for a number of Larkshead properties, with a particular emphasis on softlines.
Melanie brings over 20 years experience across all product categories to her new role, notably as Director of MHG Licensing, her own consulting group, offering short and medium-term solutions for licensors, licensees, licensing agents and brand owners.
This experience — and her proven ability to selling across a wide range of brands, particularly tween, children’s and pre-school brands — will be important to Larkshead, a company with a strong track record in kids’ programming, as it grows its service and brand portfolio.
Melanie Humberstone-Garley commented: “I am thrilled to be working with Larkshead Media, a company that brings together wide-ranging industry experience and new ideas in a fresh and exciting approach to brands and licensing that is enormously appealing. I look forward to supporting Larkshead in seeking out and developing new opportunities.”
Clare Piggott, director of licensing and merchandising, Larkshead Media, added: “As a respected industry figure with a strong record in all aspects of licensing as well as a deep understanding of children’s properties Melanie is an invaluable addition to our team. We’re delighted to be able to call on her experience and insight.”