Licensing News

Merchmaker adds Mattel brands to its portfolio

Published on: November 27th, 2017

The portfolio will include brands like Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, Fireman Sam and Enchantimals.

Merchmaker will roll out its Mattel range on its Create Your Own platform, running in partnership with The Entertainer UK. The store can be found by clicking here. Create Your Own customers can personalise their own officially licensed, branded merchandise with a name. All brands feature a large array of merchandise, including clothing, homeware and accessories.

Merchmaker comes with an intuitive yet sophisticated set of customisation tools that allow consumers to personalise licensed products, while preserving the core of its brands. The platform can be easily integrated into retailer and publisher websites to offer customers a range of personalised print-on-demand products for global entertainment and sports brands.

Retailers and publishers can choose from thousands of officially licensed products including apparel, homeware, accessories, and stationery. Evode Group, the company behind Merchmaker, produces original artwork while keeping in line with the licence brand guidelines. The company’s zero-inventory model combines zero stock and zero wastage with an unlimited amount of consumer choice.

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