Licensing News

Peppa Pig and PJ Masks help boost eOne profits

Published on: November 23rd, 2017

Entertainment One posted a jump in half-year profits, thanks to its popular children’s television shows.

The group posted a 53% hike in underlying pre-tax profits to £36.4m for the six months to 30th September. Its family TV business notched up a 71% hike in retail sales to $1.2b (£907m).

The group hailed the potential of PJ Masks, which had revenue growth of more than 600%, as the show catches up with favourite, Peppa Pig.

Darren Throop, chief executive of Entertainment One, said the firm’s strategy to invest in content “continues to bear fruit” and that it was on track to meet full-year expectations.

He said: “The period ahead is an exciting one. The Television business has 82% of the full year’s expected margin already committed or greenlit. The Family business is underpinned by exceptional performance from Peppa Pig and newly launched PJ Masks; and the Film Division continues to focus investment on new partnerships to reshape the business. As such, the group remains on track to deliver full year financial performance in line with management expectations.”

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