Posh Paws is on-board for retail plush, and Whitehouse Leisure for amusement plush across EMEA.
Lauren Shipman, group brand and marketing director, commented: “We’re delighted to be the exclusive plush partner for Happy Ink’s property Hamsta World for both retail and amusement across EMEA. We immediately fell in love with the brand’s humour and instantly saw its hugely collectible appeal.”
Hamsta owner and creator, Saskia Keiser, added: “ Spreading joy is what Hamsta is about. We see plush as a key and essential ingredient in achieving this goal with our fans and viewers. Since the very start of our cooperation with Posh Paws we have been amazed with their views, products and the natural fit with our ideas.”