News

Airfix to advance on the board games market

Published on: December 4th, 2015

Hornby Hobbies is introducing a role-play board game, The Airfix Battles Introductory Set.

Airfix-480Airfix has been producing kits for the mass market including figures, aircrafts, vehicles, ships and dioramas since 1952. According to the latest NPD data, Hornby Hobbies’ sales are up 19% year on year, driven by strong sales across every brand category including Airfix. The company now plans to build on this success in 2016 with a new line up including its first board game.

Developed by Modiphius Entertainment, The Airfix Battles Introductory Set is fully playable with all existing Airfix figures and vehicles. It comes with everything needed to re-enact thrilling World War Two battles straight out of the box. The set includes Normandy maps, die-cut counters of scenery, objectives, tanks, vehicles, guns and infantry as well as cards, dice, a rulebook and mission book full of fun narrative missions.

Jim Procter-Blain, marketing controller for Hornby Hobbies, commented: “Airfix Battles brings the wonderful world of Airfix to a new audience. What is more, anyone who enjoys making and painting Airfix models can now enjoy the board game.”

Airfix Battles Introductory Set will launch in April 2016.

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