New feature length film, which sees Barbie on an underwater adventure, premieres in cinemas nationwide this weekend.
In the new movie, Barbie and her sisters Skipper, Stacie and Chelsea go on a journey to a tropical island supporting Ken with his marine biology summer internship. While snorkelling, Barbie and her sisters discover a young dolphin trapped in an enclosure and meet a friend along the way named Isla, who reveals a secret – she’s really a mermaid.
The new entertainment theme Barbie Dolphin Magic is supported by a product range so kids can re-create their favourite scenes at home. Key products that will feature on TV include lead doll Barbie Dolphin Magic Snorkel Fun Friends, and the new vehicle Barbie Dolphin Magic Boat.
Wendy Hill, brand activation director Mattel UK, commented: “The theatrical roll-out is part of an exciting new content strategy for Barbie that sees the brand engage with even more children, with over 1300 minutes of content in 2018 – three times more than in 2017. The new strategy puts Barbie directly where children are watching, whether that is through traditional TV, theatrical releases or on mobile, tablet or online.”