The Aqua Dragons in Space range allows children to hatch and grow live aquatic pets from eggs.
The exclusive limited edition range includes Aqua Dragon eggs that have been sent on a near space mission into the highest levels of the Earth’s Stratosphere. The product comes with an Aqua Dragons in Space Authenticity Certificate and using the Aqua Dragons App, children can watch their Aqua Dragons journey into Space and even get their mission’s full metrics.
The Space theme is continued throughout with a Cratered Asteroid Shaped Tank with a Glow in the Dark Base and Spoon.
Nick Saunders, sales director at Brainstorm, commented: “Aqua Dragons has been a phenomenal success for Brainstorm and this new range gives real added value to the brand and will also appeal to space fans – because who doesn’t love Space?”
The brand new Aqua Dragons in Space range will launch with a national competition targeted at schools throughout the UK and will enable schoolchildren to win a money-can’t-buy prize for their school. In addition the range will be supported via bursts of TV advertising throughout key selling periods and comprehensive marketing and PR activity will drive brand awareness and sales.