New SKUs launching in the UK at the end of January.

As London Toy Fair 2018 prepares to open its doors, Cartoon Network EMEA shares details of the second wave of Ben 10 toys from master global toy partner Playmates that will begin hitting shelves from the end of this month.

Flair is the distribution partner for the Ben 10 toy line in the UK and is gearing up to expand upon the first range that debuted last July with a diverse new collection of figurines, role-play items, and vehicles. Key new SKUs set to launch this month include the Heatblast Rocket Flyer and Diamondhead Power Tank vehicles, a range of Omni-Enhanced figurines and the new Omni Launch Battle Figures that give kids the chance to use an Omnitrix Launcher included in the pack and watch as the figures transform into aliens mid-air.

The new products will launch at retail in January supported by a comprehensive TV advertising and digital campaign.

Graham Saltmarsh, director of licensing, UK and Nordics at Cartoon Network Enterprises EMEA commented: “We’re delighted to be kicking off what is going to be another action-packed year for Ben 10 with the launch of a new wave of toys. Once again Playmates has done an amazing job capturing all the elements boys love from the show and has translated them into an innovative, engaging and fun toy range that will give kids the chance to live up to their dream of becoming Ben.”