DKL is taking its core brands on the road for the first time with a retailer demo tour around the country.
Retailers have been given the opportunity to participate in the company’s creative play demonstration days which will bring a raft of activities to customers via its Hama, Plus-Plus, Scent Co Stationery and PlayMais ranges.
Each store has been offered a bespoke programme, allowing retailers to prioritise activity around relevant brands in order to help boost sales and store dwell time. Activities include make & takes, competitions, goody bags, and free gifts with purchase.
David Allan, sales & marketing director, DKL Marketing, commented: “We want to bring creative play to as many children as possible – having fun while expressing themselves and developing their imaginations. Our creative play days have been designed with this in mind, utlising our craft and construction ranges to demonstrate endless possibilities.”
The demo tour will take place throughout October and into November.