Dutch start-up Twickto launches

Published on: January 10th, 2017

The construction toys allow children to build quickly and on a large scale.

twickto480Twickto is a new construction toy range consisting of colourful building blocks and connectors. These bricks and twicks are connected to each other with a simple twist and click. There are no rules when building with Twickto, which stimulates creativity, spatial awareness and collaboration on fast and large constructions.

The joy of building is central at the Dutch start-up. The patented symmetrical construction systems allow things to be built quickly, easily and on a large scale. This is how Twickto distinguishes itself from competitors’ construction toys. Parent company Jarola has been a major player in technical wholesale and retail for 45 years. The organisation has more than 45 branches and 300 employees in the Netherlands. The knowledge and expertise in the area of production and distribution within Europe is naturally also used for Twickto.

“My father Gert-Jan de Wilde (CEO Jarola) was the one who invented Twickto”, commented Robin de Wilde, general manager of Twickto. “When my brother and I were young, he thought that there weren’t any suitable construction toys and he set to work himself at his drawing board. Twenty years later, it is my ambition to bring to the market the toys that my father created for us. The pleasure of building something new – that’s our motivation.”

Twickto will start with two product lines in 2017: creative packs and theme packs. In addition to the Bricks and Twicks, all packs contain various extra components and the TwickTool. This is a key that helps with the building. The creative packs are available in five packages, from starter pack to large volume.

Twickto will be at the Spielwarenmesse on Hall 5 / stand C-10.

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