News

Golden Bear to bring Build-a-Bot to UK in 2018

Published on: September 12th, 2017

Build your own robot kits will be launched by Golden Bear Toys in spring/summer 2018.

Colorific, a global developer and marketer of kids’ products, is bringing Build-a-Bot to the United Kingdom following its release in Australia earlier this year.

Build-a-Bot allows kids to build and personalise their own colourful robots, with every pack containing all the necessary pieces. A full sheet of stickers and a build certificate to record the creation date are also included. With six designs to choose from (Bunny, Fox, Dino, Ant, Bee and Ladybird), children can stylise characters by mixing and matching their various parts. Build-a-Bot is an enjoyable and easy hands-on STEAM learning experience suitable for both boys and girls.

Mark Levi, managing director, Colorific, commented: “International distributors and retailers have taken notice of Build-a-Bot’s success in Australia and they’re eager to bring this popular toy to their shores. We’re excited to partner with Golden Bear Toys to provide innovative and fun products like Build-a-Bot to children and families worldwide.”

Barry Hughes, managing director, Golden Bear Toys, added: “Our team is thrilled to partner with Colorific to bring Build-a-Bot to the United Kingdom. The unique range provides children with toys that stimulate learning, encourages problem-solving and offers hours of endless fun, and retail reaction has already proved that this combination ticks all the boxes. We can’t wait to get toys into kids’ hands.”

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