This autumn/winter, HTI is TV advertising The Disney Frozen Colour Match Snowflake Bag, My Little Pony Rainbow Dash Style & Groom and Mamas & Papas Armadillo Dolls Pushchair.
Each campaign will also be supported by wider multi-platform marketing and PR activity. All three commercials will premiere on air from 19th October coinciding with the half term holidays and will be seen by over 3.5 million girls.
Alongside these TV campaigns, HTI will run a four week digital pre-roll campaign across high profile platforms such as Stardoll, Milkshake and Disney.com. A PR campaign will also ensure high awareness and engagement during the peak purchasing period.
Sarah Holden, HTI marketing communications manager, commented: “Set in an enchanting Winter wonderland, the Disney Frozen Colour Match Snowflake Bag advert captivates the magic of the hit film, reinforcing the amazing colour change feature of the pretty snowflake shaped bag that can magically change shade to match over 100 different colours at the press of a button.
“The My Little Pony Style & Groom commercial demonstrates to children the fun they can have styling Rainbow Dash’s multi-coloured hair and their own with lots of beautiful accessories and Cutie Marks. They can also create jewellery for Rainbow Dash and themselves to wear.”
The M&P Armadillo dolls pushchair advert uses an everyday café location to show the nurturing role-play pattern of two little girls playing with their M&P Armadillo dolls pushchairs mirrored with mum’s experiences whilst caring for baby with the ‘real life’ nursery M&P Armadillo stroller.