News

Jumbo Games signs Peter Rabbit licensing agreement

Published on: December 5th, 2017

Company signs agreement with Silvergate Media, the global licensing agent for Peter Rabbit Classic.

The agreement, made on behalf of Penguin Ventures (part of Penguin Random House UK), will see the addition of Beatrix Potter’s Peter Rabbit licence to Jumbo’s portfolio of children’s and adult puzzles.

Steven Russell, senior marketing executive at Jumbo Games, commented: “We are thrilled to be working with such a charming and popular brand, with over 115 year’s heritage in the UK. Peter Rabbit is a brand that all generations know and love, and we’re certain our ranges, across both adult and children’s puzzles, will be a big hit with fans in 2018.”

The manufacturer will be releasing four new classic Peter Rabbit puzzles for children and adult fans of the popular Beatrix Potter books. These will include a 4-in-1 Puzzles Box set, Jumbo’s most popular puzzle format for children, as well as a Giant Floor Puzzle aimed at children aged 3+ years. In addition to the children’s range, Jumbo will also be releasing a 1,000-piece and 500-piece puzzle aimed at adult puzzlers.

The classic Peter Rabbit puzzles will be available in time for Easter 2018.

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