Little Tikes teams up with Carousel for UK public relations, social media management and influencer outreach.

The Little Tikes account team. (L-R: Rebecca Barnes, Sarah Hamlett, Georgia Robson, Jack Rigby.)

Carousel PR will manage the brand’s press office activity including media relations, partnerships and launches, as well as a number of campaigns throughout the year aimed at raising brand awareness and championing new products.

The team will also be in-charge of influencer marketing working closely with bloggers and vloggers, as well as managing and growing the brand’s social media channels.

The account will be headed by deputy managing director Rebecca Barnes and account director Jack Rigby with support from account manager Georgia Robson, senior account executive and new recruit Sarah Hamlett, with further support from the 20-strong team at Carousel PR.

Michelle Lilley, UK marketing manager for Little Tikes, commented: “Carousel’s extensive PR experience within the toy industry, and exceptional results for other MGA brands. Its work in establishing Num Noms and L.O.L Surprise! as 2017’s must-have toys makes Carousel the perfect partner for the Little Tikes brand moving forward. We have some really exciting new products for the year ahead and some equally exciting PR plans to help bring them to market.”

Rebecca Barnes, deputy MD at Carousel PR, added: “We’re absolutely delighted to be working with Little Tikes. Since being appointed by MGA in 2015, we’ve had the opportunity to work across many of its fantastic brands – and now joining the Little Tikes team is a dream come true.”