Marvin’s Magic adverts will appear on giant moving billboard screens at 30 of the UK’s busiest motorway service areas.
The innovative advertising campaign utilises Admedia’s latest nationwide digital network, Admedia Nexus, which interacts and engages with a key family audience through cutting edge full motion technology.
The dominant network of 20ft x 10ft giant screens are prominently positioned right above service station entrances, an environment known for attracting a large family audience.
With 8.5m motorists visiting a Motorway Service Area every week, a recent study conducted by YouGov and Market Management 2017 has indicated that 82% of families on the road at Christmas will stop at least once during their journey.
Marvin Berglas, creator of Marvin’s Magic, commented: “It’s such a great way to capture the attention of parents and children walking into the services, making the adverts both impactful and unmissable.”