Mattel Creations has announced that a brand new series of global hit animation Monster High: The Adventures of The Ghoul Squad, will be available exclusively on YouTube Kids. The new 10-part series is the first full series Mattel Creations has produced that will premiere exclusively on YouTube.
Monster High will available through the YouTube Kids app, which is currently available in 26 countries and has tens of millions of downloads to date. One 11-minute episode will be released each week.
Catherine Balsam-Schwaber, chief content officer for Mattel said: “At Mattel Creations we have a clear understanding of where our audience are most likely to engage with our content and by creating content specifically for YouTube and YouTube Kids, we are recognizing that series content is not just for linear or SVOD. YouTube Kids is a leader in reaching children aged 6-11 so, it’s the right platform for the Monster High content and fans. We are delighted to be furthering our partnership with YouTube Kids and welcome more families into the world of Monster High”.
“We’re thrilled that YouTube and YouTube Kids will be the exclusive home of Mattel’s engaging new series, Monster High: The Adventures of the Ghoul Squad,” added Malik Ducard, global head of family and learning for YouTube. “Mattel continues to bring enriching and entertaining content to the platform and we’re looking forward to this latest series.”