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Mattel announces changes to Thomas and Friends content

Published on: October 11th, 2017

Company to expand its Thomas and Friends ranges in 2018.

Thomas & Friends will see changes in 2018 as Thomas & Friends: Big World! Big Adventures! will mark the grand unveiling of a transformation in content for the show.

Thomas & Friends: Big World! Big Adventures! (26 episodes x 11 mins) sees iconic train engine Thomas travelling farther than ever before, and the show will have a more contemporary feel and increased global appeal for pre-school viewers. In addition to Thomas’ expanding adventures, audiences will also enjoy seeing several aspects of the show that have been evolved to appeal to contemporary views: an all new format series, fast paced plots, increase in humour, more action, and adventure-based storylines with several new fantasy and musical elements.

Partners include Finsbury Foods with their popular line of celebration cakes, while Golden Bear, Rainbow Designs, Kinnerton and Ravensburger are also all working on new product ranges for 2018. MV will be continuing with wheeled goods as well as Mondo with balls and HTI with its pocket money ranges. Trends consumer electronics will also be launching its range into the rest of the EU, and Bladez will also be expanding beyond the UK.

For more news about Mattel, read Toy World’s official Mattel supplement here.

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