Will oversee brand and marketing strategy for TV Sales, Consumer Products, Publishing, and Live Events business.

Nancy Twynam, formerly head of marketing, consumer products and publishing, for the UK region of BBC Worldwide, has been appointed marketing director across all BBC Worldwide UK.

Nancy will be responsible for the brand and marketing strategy for BBC Worldwide’s TV Sales, Consumer Products, Publishing and Live Events businesses.

She will report to Andrew Moultrie, UK director of consumer products, publishing and web properties.

Andrew commented: “Nancy came into the Consumer Products team two years ago and has transformed the way we market products and services in the UK. Under Nancy’s pupilage the marketing team has truly blossomed with productivity increasing, creativity growing and BBC Worldwide’s influence spreading.”