News

New York Toy Fair opens its doors this weekend

Published on: February 17th, 2017

new york toy fairThere will be an estimated 30,000 global play professionals in attendance.

Hundreds of thousands of toys and games will make their debut in New York City this weekend at the 114th North American International Toy Fair.

Organised by the US Toy Industry Association (TIA), Toy Fair will open its doors at the Jacob K. Javits Convention Centre this Saturday 18th February with a ribbon-cutting ceremony at 8:55 a.m. The show floor will then open to an estimated 30,000 global play professionals – including 11,000 international buyers – who will explore the 443,000 net square feet of exhibit space featuring brand-new toys from more than 1,100 companies.

“For more than a century, New York Toy Fair has seen the launch of countless timeless treasures – from Barbie and Mr. Potato Head, to Tickle Me Elmo and Silly Putty – and has evolved into a powerful gateway to the $87.4 billion global toy market,” said Steve Pasierb, TIA president & chief executive. “With more than 100 countries represented at the marketplace and the U.S. toy industry coming off a very strong year, we look forward to seeing the global toy community raise the bar on creativity, ingenuity and fun at Toy Fair 2017.”

Toy Fair will unveil this year’s hottest trends in toys, from skill-building creative toys to educational playthings for kids of all ages. The TIA’s annual Toy Trends Briefing will feature experts announcing the top trends of 2017. Held on Sunday 19th February at 4 pm, the seminar is free and open to media, buyers and all Toy Fair attendees.

Additional educational sessions at Toy Fair will cover toy safety, retail strategies, global market expansion, licensing, entrepreneurship and more. Special after-hours networking events will also take place throughout Toy Fair week. A full schedule of educational and networking events can be found at www.ToyFairNY.com.

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