Retailer launches series of videos featuring celebrities attempting to pronounce lines from the song Every bit of Christmas.
Created by Gravity Road, the three videos feature Kem Cetinay and Chris Hughes from Love Island, Rylan Clark and Alison Hammond from This Morning, and TV presenters Rochelle Humes and Stephen Mulhern.
The videos show the six players attempting to say lines from the song, used in Sainsbury’s festive advert, while wearing the mouthpiece from Hasbro’s entertaining family game, Speak Out.
The videos will be available to watch through Sainsbury’s social channels and on the celebrities’ Instagram, Twitter and Facebook pages. All social content will link to the product page for Speak Out on the Sainsbury’s site.
Laura Boothby, head of broadcast marketing at Sainsbury’s, commented: “Our Every bit of Christmas campaign celebrates the many ways that the nation lives well during the festive season. We hope our customers join in the fun of the campaign by trying out the Speak Out challenge themselves to really get in the Christmas spirit.”