Second quarter follows record-breaking first quarter, resulting in strongest ever 1st half for the company.
Schleich UK’s double digit growth compared to the first half of 2016 is attributed to ongoing efforts to increase presence at retail. A key part of this strategy has been delivering excellent in-store presentations which subsequently boost sales. A recent success story is the bespoke window display which was installed in Wonderland Models. The window will get a refresh in six months to ensure equal coverage for the four key franchise themes within the Schleich range. Additionally Downtown Garden Centre in Grantham also welcomed a T-Rex figurine, adding in-store impact to enhance their Schleich offering.
Jeremy Robinson, Country Manager for Schleich UK, commented: “Schleich UK has continued to work hard building brand profile with existing and potential consumers, and bespoke installations such as the recent display at Wonderland Models and Downtown have proven incredibly effective for increasing sales. This increasing retail presence drives mutual business and has helped Schleich UK to deliver the best ever first half sales number.”
Schleich UK will build on this success in the second half of the year with a return to TV. Going forward, an important part of the marketing campaign will be digital activity and with this will come added promotional TV broadcast schedules. Horse Club, Wild Life and Dinosaur collections will each benefit from digital campaigns this autumn, two of which will also reach hundreds of thousands of children on POP and TinyPop TV channels.
Jeremy Robinson added: “Moving forward, the focus will be on progressing discussions with more retail partners and this will be supported even further by a TV campaign for the second year running.”