Finnish board game and gift company announces the launch of Lumo Stars, cuddly toys with a touch of sparkle.

Inspired by Nordic nature and mythologies, the fairytale Lumo Stars are a range of collectible Mini, Classic and Big plush toys covering various key price points, based on a successful storybook created by co-owner of Tactic, Kati Heljakka.

Each cuddly toy is made from soft plush and the deep, colourful eyes, with their unique patterns and colour combinations, create a cute look that will appeal to children. The launch of the first full range, Northern Brights, will be supported in the market via the free Lumo Stars app, which provides a community forum for Lumo Stars fans.

To keep the range fresh, Tactic will be launching new designs and themes every three months, and the product line is available in a selection of ready-merchandised POS options in order to bring the brand to life in-store.

To find out more about Tactic and to see the new products for 2018, visit the Tactic stand at London Toy Fair (Stand D109) and Spring Fair ( Hall 5, Stand 5K50).