Top toys predicted to influence the industry in 2018 include entries from Playmobil, Tomy and Character Options.

The BTHA has announced the winners of Toy Fair’s Hero Toys, a prestigious new award for market-leading toys at Toy Fair 2018. These 25 toys, including entries from Playmobil, Tomy and Character Options, were selected by an independent panel of retailers and industry experts.

Toy Fair’s Hero Toys represents some of the most exciting and innovative products launched at Toy Fair today. The awards provide one of the first opportunities to see these potentially best-selling toys, before they are officially launched throughout the year.

There’s something in the list for everyone, from traditional play patterns like collectibles and action toys, to puzzles, puppets and STEAM toys. The list represents all the benefits that children can get from play, from inspiring imagination and getting kids active, to learning about emotions and exploring the world around them – and there’s even something in there for the adults.

Rebecca Deeming, public relations manager, commented: “Toy Fair’s Hero Toys celebrates the success and ingenuity of the UK toy industry. The awards judge major brands and start-ups equally, so both can be recognised for their innovative ideas across all toy categories. From the next collectibles craze to this year’s must-have Christmas present, we believe these toys could be the talk of the playground in the coming months. Congratulations to everyone that was selected.”