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WowWee and Jazwares reveal Fingerlings UK launch strategy

Published on: April 20th, 2017

The animated robotic monkeys have proved popular with consumers.

FingerlingsThe April launch was supported with a TV campaign, in-store demonstrations, social media and PR. Bolstering consumer awareness further, YouTube star Tiana from Toys and Me will be featuring Fingerlings on her channel this summer. The Fingerlings product range will also expand later this year to include playsets.

The launch of Fingerlings ties into WowWee’s strategy of launching cutting edge cool robotic toys at an affordable price – Fingerlings retail at £14.99.

WowWee’s Michael Yanofsky commented: “Initial sales have exceeded both WowWee’s and all of our retail partner’s expectations. We aim to carry this momentum through Q4 and beyond with product refreshes, exclusive colours, new form factors and playsets. We are hopeful that this will become a marquee brand for years to come.”
Working closely with WowWee to launch the range in the UK is its distributor Jazwares, whose managing director Jonny Taylor commented: “We are delighted with Fingerlings sales to date, consumer demand has been exceptionally strong.”

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