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YouTube stars launch Infinity Nado

Published on: April 21st, 2017

The new battle toy proves popular with sell-out launch event.

The Entertainer - EditInfinity Nado spun its way to success in its first week on sale this Easter. The new battle toy had its own exclusive launch event on Monday 10th April at The Entertainer, Bullring, Birmingham.

The sell-out event, which was hosted by Fun Kids Radio presenter Bex, saw YouTube stars Tekkerz Kid and It’s Romello battle it out to see who would be the ultimate Nado Master.

After a live demo of the product, 150 fans were given the opportunity to not only meet their heroes, but have the chance to challenge them to an Infinity Nado battle.

After battling the Nado Masters, players were awarded their limited-edition gold and silver Nados and signed certificates.

As part of the campaign, the YouTube stars also posted Vlogs on their channels, showcasing the product and demoing stunts. The initial video on Tekkerz Kid’s channel reached over 150k views in 48 hours, with a further social media reach of over 40,000.

The Entertainer’s efforts didn’t end at the event, as stores nationwide have been hosting live demos of the products throughout Easter and will continue over the May half-term holidays. The Entertainer also held a special Infinity Nado unboxing event, which took place on Saturday 15th April across all stores and attracted hundreds of consumers across the UK.

The Nado Masters will also be at The Entertainer stores this Saturday, 22nd April. There will also be 20% off across the full Infinity Nado range.

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