Salma Haidrani

Published on: January 11th, 2017

Editorial Assistant

Favourite toys: Barbie, Peppa Pig, Minnie Mouse – the list is endless. Oh, and I’m close to completing the Yohoo & Friends collection – anything remotely bug-eyed unleashes my inner child.

Sports team: Does the tree pose count…?!

Likes: Crime thriller novels, theatre, international films and catching up on conspiracy theories while I keep the lights on and check the doors are locked.

I’m a London-based award-winning writer and journalist. My writing has appeared in a number of national magazines and newspapers and I have an MA in Journalism from City University London. I won Best Online Blog at the Asian Media Awards 2013 and recently scooped the Features award at the End Violence Against Women Media Awards. This might be my first foray into the toy industry, but I’m excited to move from a behind-the-scenes collector to immersing myself in editorial at the UK’s most trusted toy trade publication.

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.