Aer Rianta International hopes to roll out concept across nine countries.
Branded Kids’ Kingdom, the retail concept will be launched in November at Muscat Airport in Oman.
It will feature Sinbad and an in-store pirate ship complete with a cannon and dry ice, as well as interactive flooring. Fish and other sea creatures will move underfoot as customers walk around the store.
DAA’s retail arm ARI learned from the award-winning Candy Cloud confectionery store, which was pioneered in Dublin’s T1, that there is a strong desire for themed concept stores within airport retail. ARI has since taken the Candy Cloud concept to a number of its overseas locations, including Bahrain and Auckland.
Kids’ Kingdom represents the next phase in the evolution of ARI’s original Candy Cloud concept as it is a bespoke children’s store for toys and gifts rather than confectionery.
“Kids’ Kingdom will be colourful, engaging and enticing, and the presence of Sinbad and the pirate ship is likely to be a significant draw for shoppers of all ages,” said an ARI spokeswoman. Kids’ Kingdom is due to open this November in Muscat Airport’s new passenger terminal, and will be one of 13 units operated by ARI.