FMK has also signed two publishing deals, marking its first-ever licensing deals in the territory.
Tree Fu Tom premiered this month on state-owned CCTV 14, China’s leading children’s channel which is accessible to over 1b viewers. CCTV has acquired Series 1 and 2 of the globally successful FMK/CBeebies co-produced action adventure animation.
The show is also available to stream on China’s seven leading digital platforms – Alibaba’s YoukuTudou, iQiyi, Tencent, Sohu, LETV, Mango TV, and Lekan – for Next Day Release following CCTV’s aired episodes, reaching billions more viewers on a daily basis and prolonging brand exposure.
FMK has secured two publishing deals, for Tree Fu Tom and its fantasy pre-school series Kate & Mim-Mim – the company’s first ever licensing deals in China. Tree Fu Tom’s Chinese publisher Beijing Integrity and Sunshine Cultural Development Co has acquired the rights to adapt the 17 UK Penguin books into the Chinese language, while Kate & Mim-Mim’s publisher Beijing Ruoqing Culture Media Co will be developing its own story books and activity books.
Henry Or, SVP Asia FremantleMedia Kids & Family, commented: “We are committed to becoming one of the most successful western kids and family entertainment companies working in the region and this exposure on China’s No. 1 children’s channel and its leading digital platforms gives us a far-reaching footprint in the country and unprecedented brand support. We are also delighted to sign our first licensing deals in China which we are sure will prove the first of many successful partnerships.”