World News

Hong Kong Toys & Games fair opens with innovative products

Published on: January 9th, 2018

Fair is running concurrently with Hong Kong Baby Products Fair and the Hong Kong International Stationery Fair. 

The HKTDC Hong Kong Toys & Games Fair opened yesterday at the Hong Kong Convention and Exhibition Centre (HKCEC). The 44th edition of the Hong Kong Toys & Games Fair features 2,100 exhibitors from 45 countries and regions, with new exhibitors from Estonia, Russia, South Africa, the United Arab Emirates and Vietnam, making it the largest event of its kind in Asia, and the second-largest in the world.

Six group pavilions, including the Chinese mainland, Korea, Spain, Taiwan and the UK, are showcasing the latest toys and games from around the world. The World of Toys pavilion, featuring mainly European exhibitors, returns for the 10th consecutive year.

This year’s Smart-Tech Toys zone gathers myriad innovative toys and games that incorporate the latest AR/VR/MR technologies, as well as mobile applications. To respond to growing demand for STEAM and STREAM educational toys, a STEAM Toys Product Display has been set up to draw buyers’ attention.

A series of special events will be held throughout the fair period to facilitate market information exchange among industry players. This year’s Hong Kong Toys Industry Conference has the theme Evolving with the industry: Hot Trends in Toys Industry, where participants will address hot-button issues in the toy sector.

Representative from Amazon will discuss business opportunities arising from the development of global e-commerce, while a representative from British toy retail giant Hamleys’ will offer insights into the future development of the retail toy market. Representatives from the United States’ toy industry online media and international advisory body will focus on global industry trends in the next five years. Other topics include using big data to formulate market strategies and licensing issues.

Other thematic seminars include STEM and STEAM Toys – More than a Buzzword; Toys Compliance, Testing & Export Protection; and The Age of Digital Marketing for Toys and Baby Products.

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