Report shows that the Toys category is second biggest, at $35.1b and 13% of licensed retail sales.
The International Licensing Industry Merchandisers’ Association (LIMA) has released the full findings of its Annual Global Licensing Industry Survey. Commissioned by LIMA and conducted by Brandar Consulting, the third annual survey provides in-depth analysis and detailed breakdowns of the US$262.9b global licensing industry – a 4.4% growth from the previous year.
IMA president Charles Riotto commented: “We are pleased to provide the latest edition of LIMA’s global report, with in-depth analysis on the state of the industry that will help guide licensing professionals in making their best strategic decisions. We’re also delighted to note that, since the survey went global in 2015, we have seen consistent worldwide growth of sales of licensed products in virtually all geographic regions.”
Character & Entertainment continues to be the top property type, accounting for $118.3b in retail sales, a 45% share of market. Corporate Trademarks follow in second place with $54.6b in retail sales for a 21% share of the total. Apparel led all product categories with $39.3b in revenue, which is 15% of total global licensed retail sales, followed by Toys at $35.1b (13% share), and Fashion Accessories at $29.6b (11% share).
In addition, the survey shows that the US and Canada remain the largest global markets for licensed merchandise, with retail sales of $152.3b last year, up 5% for a 58% share of the market. Retail sales of licensed goods outside the U.S. and Canada totaled $110.6b, up 4.8% from the previous year. The next largest global region was Western Europe – with the U.K., Germany and France as the three largest markets – where revenues totaled $52.4b, a 20% share. Northern Asia, which includes China, followed with revenues of $24.5b, a 9% share.
The full LIMA Annual Global Licensing Industry Survey is available free to LIMA members and priced at $975 for non-members. Click here for more information and to order a report.