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Presentations on offer at Spielwarenmesse Toy Business Forum

Published on: January 12th, 2018

The Toy Business Forum has prepared a varied and interesting programme for visitors to Hall 3A.

The presentations will be held every day from 1-3 pm and from 31st January to 4th February 2018. Below is on overview of the topics on offer.

Retail trends of the future
The first day is devoted to retail trends, the future of play and global licensing themes. Charles Riotto, CEO of LIMA, is among the international speakers, while the New York-based trend expert Reyne Rice will shed light on the trends likely to shape tomorrow’s toy market, and the products and manufacturers that are leading the way in innovation.

Trade and digitalisation
On Thursday the topic will be digitalisation. The opportunities and challenges it poses for the trade will be discussed in the presentation by Dr. Markus Preißner of retail market researcher IFH Köln. How in-store multimedia experiences can be made a success will be demonstrated by Bernd Albl, using best practice examples from the world of retail.

Many roads lead to the customer
On Friday, the Toy Business Forum focuses on multi-channel systems. Prof. Hanna Schramm-Klein, chair of marketing at the University of Siegen and an expert in retail marketing, highlights in her presentation a diversity of alternative strategies and their chances of success. Afterwards, Ralf Wendland, managing director of the agency Servicemeisterei, will explain in simple terms how social media can help manufacturers and retailers to attract new customers.

Buy right, sell successfully
On Saturday, Peter Hollo discusses buying strategies that avoid brimming stocks and products that don’t sell. Gaby Marx, the self-employed consultant to the book, stationery and toy trade, will demonstrate how lasting customer relationships are key to long-term sales success.

Emotional marketing ideas
On Sunday, all attention at the Toy Business Forum will shift to marketing. Prof. Harald Eichsteller, Stuttgart Media University, gives his perspective on marketing trends for toy retailers. Visitors will also learn how to optimise their websites from a marketing point of view from Stefan Sigloch, Klickpiloten GmbH, based in Stuttgart.

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