World News

Rick Rekedal joins Breyer Horses as brand chief

Published on: December 6th, 2017

DreamWorks Animation’s former chief creative of global franchise group joins Breyer, with Fox’s Rhion Magee as VP of creative.

Rick Rekedal and Rhion Magee.

Breyer has named Rick Rekedal executive vice president of brand and business development, as the company plans to grow its retail, licensing and consumer-driven business.

In more than 20 years at DreamWorks Animation, Rick spearheaded cross-company initiatives to launch such worldwide hits as the recent film and merchandising franchise Trolls. Rick joins Breyer with a vision to develop the classic model horse brand into a broad lifestyle franchise, positioning Breyer for growth through expanded product categories, content development initiatives, licensing and retail partnerships.

Rick commented: “I fell in love with Breyer when we worked together on Spirit, and haven’t stopped thinking about the company since. The love of horses is universal and timeless, and for generations Breyer has built an extraordinarily passionate and loyal fan base by delivering on the promise of a horse to anyone who ever dreamed of one. There is huge potential for Breyer to expand as a multi-category lifestyle brand, and to create original content across areas like publishing and new media.”

To help develop the brand, Breyer has also appointed Rhion Magee as vice president of creative. Rhion worked with Rick for 12 years at DreamWorks Animation as creative director, including development of the licensing style guide for Spirit: Stallion of the Cimarron. Rhion then moved to NBCUniversal’s TV division, and from there joined Twentieth Century Fox, where she was creative director of global consumer products.

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