Simo Hämäläinen named to lead Rovio’s brand licensing business.
Rovio Entertainment has retained the services of Evolution as its USA licensing agent focusing on consumer products and retail expansion. In a separate but related announcement, Simo Hämäläinen has been named senior vice president, Brand Licensing for Rovio Entertainment as part of a global strategy aimed at strengthening the Angry Birds brand for the future.
Simo has been with Rovio for over four years and was the VP of marketing and promotions before taking over as the head of all licensing operations. He has a wealth of experience in working with big consumer brands. Prior to joining Rovio he held several sales and marketing roles at Heineken over a period of seven years, working with brands like Heineken, Sol, Fosters and Pepsi.
Evolution will represent Rovio’s ongoing Angry Birds initiatives for merchandising, promotions and retail opportunities, while looking ahead to 2018 to focus on the breakout characters, the Hatchlings, which were introduced in the company’s successful film debut, The Angry Birds Movie, last summer.
Simo commented: “These are exciting times for Angry Birds in the USA. We have new animation content in production, several big game launches coming in 2017 and 2018, and the sequel to The Angry Birds Movie in development. Partnering with Evolution greatly strengthens not only our licensing programme in the USA, but will significantly increase our retail penetration across all channels.”