World News

Smiggle reveals plans to open 20 stores in Ireland

Published on: April 6th, 2017

First outlet to open in Dublin next month.

SmiggleedA second store is expected to open by summer, with two and three more planned before Christmas.

Smiggle currently has about 90 outlets in the UK, having opened 26 in the first half of its financial year, which ended in January. Between 30-40 further stores are expected to open in the UK this year.

Smiggle owner Premier said that its Irish outlet will be the first in the eurozone, and that it has completed a “comprehensive deep dive and in-market due diligence… identifying substantial synergies with the existing UK business”. It estimates that the stationery market in Ireland is worth in the region of €338m a year. Premier has stated that the Irish market is the number one market outside the UK for online Smiggle orders.

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.