First outlet to open in Dublin next month.
Smiggle currently has about 90 outlets in the UK, having opened 26 in the first half of its financial year, which ended in January. Between 30-40 further stores are expected to open in the UK this year.
Smiggle owner Premier said that its Irish outlet will be the first in the eurozone, and that it has completed a “comprehensive deep dive and in-market due diligence… identifying substantial synergies with the existing UK business”. It estimates that the stationery market in Ireland is worth in the region of €338m a year. Premier has stated that the Irish market is the number one market outside the UK for online Smiggle orders.