World News

Special shows return for Spielwarenmesse 2018

Published on: May 4th, 2017

Strong demand sees Tech2Play activity area and Baby and Infant Articles special area return.

Spielwarenmesse-480The 69th Spielwarenmesse, taking place in Nuremberg from 31st January to 4th February 2018, will again feature two special highlights for trade visitors, the Tech2Play activity area and Baby and Infant Articles special area. These special shows present trendsetting product innovations and offer interesting add-on ranges suitable for individual business models. The Spielwarenmesse is also taking into account growing demand among visitors for trade fair experiences.

The Baby and Infant Articles special area will focus on infant products and related ranges. Surveys have shown that the relevance of the product range, specialist group interest and product ratings have risen in this product group in particular. With the six areas in the product group – baby toys, baby textiles, travel systems, care & nutrition, home & safety, and licensed articles – the Spielwarenmesse is meeting the rising need for this attractive add-on range in the future as well.

Meanwhile, hands-on activities will again be the order of the day at Tech2Play in 2018, with an RC drone flight cage, robot racing course and more on offer. Tech toys will be showcased in various categories throughout the area. Besides high-tech products, toys with established technologies will now also be featured. The new categorisation will perfectly support specialist retailers and buyers as they navigate the technology segment.

Ernst Kick, CEO of Spielwarenmesse eG, commnented: “Both the Baby and Infant Articles special area and the Tech2Play activity area achieved top marks at the last Spielwarenmesse. By once again shining a spotlight on the products available in these areas, we will offer trade visitors specific inspiration and variety for their range.”

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