The fair marked its 68th anniversary this year.
Spielwarenmesse has set a new exhibitor record, with 2,871 exhibitors, up from 2,851 in 2016. There were also more than 73,000 visitors, up from 70, 714 in 2016. The number of international visitors rose from 41,284 to 44,032. International visitors now make up 60% of the overall attendance at the show.
According to the Spielwarenmesse 2017 report, 83.2% of exhibitors stated that they were very pleased with their participation in the trade fair. 90.9% plan to exhibit again in 2018.
For the first time, a newly created Tech2Play was unveiled at Spielwarenmesse. Manufacturers showcased more than 45 products, divided into the five categories of Robot Toys, Electronic Pets, RC Drones, Virtual Play and 3D Printing. Visitors could test RC drones in the flight cage or have various products battle it out on the robot racing course.
The 2018 Spielwarenmesse will take place from Wednesday 31st January – Sunday 4th February.