World News

Spielwarenmesse Toy Business Forum to tackle trends and challenges

Published on: November 14th, 2017

Trade buyers invited to attend the free Toy Business Forum talks, which will cover a different topic every day between 1-3 pm.

The presentations start on the Wednesday by looking at current trends in the trade and industry. The speakers include, among others, Richard Gottlieb, CEO of Global Toy Experts.

On Thursday, the talks revolve around digitalisation which is making ever greater inroads into our private lives and the trade. Leading on from this, Friday’s focus shifts to multichannel marketing.

On the Saturday, attendees can learn how the right buying strategy has a successful impact on sales. One of the speakers, Peter Hollo, is known to many industry members through his long-term role as an international toy buyer for the German retail chain Müller. In 2012, he established Ph – International Consultants, and has been advising major international players as well as SMEs since.

On the final day, 4th February, the topic of marketing takes centre stage. The focus shifts to current trends, tips for a successful sales room and online marketing.

All the presentations are translated simultaneously into English or German. The complete programme is available on the website from mid-November – click here for more information.

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