World News

The Entertainer announces partnership with Alf Mizzi and Sons in Malta

Published on: December 5th, 2017

This new partnership will see The Entertainer take a share of Alf Mizzi’s toy division, all distribution brands managed by John G Cassar, and five retail outlets operated by subsidiary Leisure Stores.

The stores are located in The Point, Plaza, Baystreet shopping malls, Pama shopping village and the flagship store in San Gwann.

The partnership provides a great opportunity for The Entertainer to grow its international business and to further offer toy lovers the latest launches alongside over 700 exclusive items. Together with in-store promotions, competitions, character visits all backed up by The Entertainer’s customer service.

The Entertainer’s founder and managing director, Gary Grant commented: “We are truly delighted to have found a well-established corporation in Alf Mizzi & Sons to be our partner in Malta. Forming partnerships with renowned toy retailers internationally forms a core part of our international expansion strategy and will help us meet our ambitious international growth targets. Alf Mizzi & Sons strong presence, proven success and credibility both in Malta and other international markets makes them the perfect partner for The Entertainer. We are really excited to be growing our international business with such a long-standing toy retailer and will look at further opportunities like this in the future.”

Alf Mizzi & Sons currently operates a diverse number of businesses both in Malta and internationally, employing over 1,800 staff. John G Cassar, an import and distribution business, has been trading since 1927 and is the local representative for a variety of leading toy brands including Lego and Hasbro. In 1992, John G Cassar opened its first retail toy store in San Gwann and its retail subsidiary continues to grow year on year.

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