Electus International has signed a deal to bring the popular US programme to the UK and other European territories.
The toy competition format offers designers the opportunity to bring their toy idea to life with Mattel. The toys and their inventors are put through a series of trials and tests, before being judged by a panel of no-nonsense, toy-loving kids.
Electus International president Natalka Znak has also created and produced such shows as Hell’s Kitchen, I’m a Celebrity Get me Out of Here, Love Island and Celebrity Wife Swap. A spokesperson commented: “With the support of world-renowned toy brand Mattel, we’ve already closed format deals in Italy and Spain, with more closing in the coming weeks and we look forward to bringing the show to the UK.”