After a nearly two-year absence, Toys R Us is returning to Times Square – at least temporarily.
Customer demand fuelled the company’s decision to open a temporary 35,000 square-foot store at the corner of 42nd Street and Broadway, just two blocks from the flagship location at West 44th and West 45th streets that shut down 30th December, 2015, after 15 years of calling the intersection home.
The temporary store is scheduled to open later this month in the historic Knickerbocker Building, offering kids and families “a one-stop toy shopping experience – complete with a dedicated play area – just in time for the holiday season,” Toys R Us said in a statement Thursday.
The three-level store will have one main entrance on Broadway and include a scaled-down animatronic dinosaur on the second floor, a nod to the huge one at the company’s former Times Square location.
Customers will also find other interactive and life-size toy displays across the three-story store throughout the holiday season. Toys R Us’ buy online, pick-up in-store service will also be available at the 1466 Broadway location.
Dave Brandon, chairman & CEO of Toys R Us, commented: “The Times Square holiday shop reunites our brand with an iconic New York destination which we are thrilled about. More importantly, the store offers customers a host of products tailored to the needs of city dwellers and visitors – all in interest of bringing play to kids and families around the world.”
The toy store didn’t say how long the location would be open.