World News

World of Toys Pavilion Hong Kong fully booked

Published on: November 23rd, 2017

Hong Kong Toys & Games Fair runs from 8th to 11th January 2018.

30 companies from 13 nations have signed up to exhibit at the pavilion, which is part of the Hong Kong Toys & Games Fair held at the Convention and Exhibition Centre. The World of Toys Pavilion in Hong Kong is being organised for the tenth time and is now fully booked. Ever since the programme’s launch in 2009, the stand has been helping companies gain easier access to the market.

As a special economic area, Hong Kong ranks as the consumer capital of Asia. In its role as Asia’s most important toy trade fair, the Hong Kong Toys & Games Fair gives exhibitors access to the region’s second and third largest toy markets: Japan and China.

The participating companies are well aware of this huge benefit, as Ernst Kick, CEO of Spielwarenmesse eG, explains: “The consistently high interest in our pavilion shows that it is seen as a doorway to the Far Eastern market and as an important step towards greater internationalisation.”

In organising the pavilion, Spielwarenmesse eG supports its exhibitors with an extensive package of services, which includes, among others, the technical and organisational aspects of participating in the show as well as a range of marketing services. The World of Toys Pavilion is in a high-exposure location in the entrance to the trade fair, prompting many visitors to make a beeline for the pavilion’s international exhibitors.

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