Lansay will produce a range of products in France.
Marie-Laure Marchand, senior vice president of global licensing at Xilam commented: “We’re thrilled to be working with Lansay. They are a leader in children’s licensing and the ideal partner to launch a collection of toys for Oggy & the Cockroaches’ fans. Oggy & the Cockroaches is a well-known and successful brand in France and across many territories globally, and we believe this represents a remarkable consumer products opportunity.”
CEO of Lansay, Serge Azoulai added: “Lansay is a family company that has passionately been bringing branded and licensed products to the French toy and game market for 45 years. We are recognised for our creativity and the quality of our products, and we are delighted to be partnering with Xilam on Oggy & the Cockroaches. As master toy partner, we look forward to working with Xilam and Lagardère to drive the success of such an iconic franchise.”