So far in India, Hamleys has stores in Mumbai, Delhi, Kolkata, Chennai and Chandigarh among others.
The British toy retailer first entered the Indian market in 2010 through an exclusive franchise arrangement with Reliance Retail. Reliance Brands, part of the Reliance Industries Group, has plans to open more stores if it can get the right location.
Darshan Mehta, president and CEO at Reliance Brands, said: “Hamleys can be in the top 25 cities in India, but the stores have to be in the right spot and in the right mall. Malls are becoming the ideal weekend destinations for families and so getting the right spot and the right mall is very crucial for us.”
When asked about Hamleys’ growth in India, Karandeep Singh, business head for Hamleys India, said: “We don’t want to quote a number, but it has been a great experience so far.”
No timeline has been revealed for setting up the stores.